It seems as if every shipping company out there is now sending out several e-mail blasts sending holiday greetings to all and asunder.  And in many cases several people from the same company are sending these out as well.  Today I fought off hundreds of mails from people all over the world wishing me a happy holiday.  But is sending all of these e-mail greetings around the world so wise?


If you have been thinking about doing this I would recommend three good reasons not to:


1) These messages get deleted by the vast majority of recipients.  They consider it spam;

2) For those who do reply to this creates backward spam to your inbox; and

3) If people see this as spam, doesn't it paint your company in exactly the opposite picture that you want to be seen in?


I know everyone wants to wish others well this holiday season but we might all be better off with less of the holiday spam.  We should reconsider whether this is a proper use of our business e-mail.  And please think first of the recipient!

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Comment by Marly M. C. Hazen on June 9, 2011 at 1:06am
You make some good points! Maybe these greetings would be better displayed on the company website or social media pages.
Comment by Reda ahmed abd elmobdy on December 29, 2010 at 9:40pm
Happy new year….2011

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