You can lead a horse to water but you cannot make him drink!

Earlier this week I had a very frustrating conversation with a client. He was complaining that he wasn't getting enough out of the network. When I looked at his dossier I saw that he'd missed two of the last three years of meetings and that at the meeting he did attend he didn't make any appointments on the scheduler at all. I surmised that the reason he probably made this meeting in the first place was that it was in his home town! When I asked this same guy whether he'd been putting any business toward other network members he affirmed that he had but when I asked which members he'd given any business to he balked because he couldn't remember any. He couldn't name a single one! What a waste of time...

Folks, there are no magic networks out there. There is no group in the world where you can join, pay your dues and expect to have business just rolling through your front door. If that's the case then the key to success would simply be to join every group out there and sit at home! The key to network success, and this goes for network success in ANY kind of business is participation. You need to go to the meetings. You need to follow up. And you need to put your own business into the pot. It takes more commitment than simply joining a network. Only then will you, and the other network members, get any benefit from your membership!

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Comment by Anil Kotadia on May 4, 2011 at 1:08am

Something i truly believe........

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